Fujitsu General Australia rebrands following acquisition

by Varun Godinho
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Residential and commercial air-conditioning solutions company Fujitsu General Australia has officially rebranded to General Australia, effective the start of this year. 

It follows its acquisition by Paloma Rheem Holdings in August 2025. 

General Australia will continue to market its products under the Fujitsu and General Airstage brands. 

The company has stressed that the rebrand will not disrupt normal operations, existing customer relationships, warranties and service arrangements.  

“While our business name has changed, what hasn’t changed is our commitment to delivering reliable, energy-efficient air-conditioning solutions backed by strong local support,” managing director for General Australia and New Zealand Philip Perham says.  

“Becoming General Australia positions us to work even more closely with Paloma Rheem Holdings group of companies, allowing us to build on our strengths, accelerate innovation and continue delivering comfort and value to Australian homes and businesses.”

While Paloma acquired Fujitsu General, another major acquisition in the HVAC&R space last year involved Bosch and Johnson Controls. 

The Bosch Group acquired Johnson Controls’ global HVAC solutions business for residential and light commercial buildings. 

The $12.34 billion all-cash deal saw Bosch acquire 100 percent of the Johnson Controls-Hitachi Air Conditioning (JCH) joint venture, including Hitachi’s 40 percent stake. Bosch integrated the acquired businesses into its Home Comfort Group.

The global production network of Home Comfort expanded from 17 to 33 plants as a result of the acquisition, while the number of development sites increased from 14 to 26.

Bosch predicts the global HVAC market to grow 40 percent by 2030, driven by technological progress, the fight against climate change and new regulations.

It says that the global HVAC market amounted to more than $267.67 billion in 2024. Air-conditioning systems alone accounted for two-thirds of this. 

It forecast sales of air-conditioning units worldwide to increase to more than 200 million units per year by 2030, almost a fifth more than in 2024.

Read more: Fujitsu launches new multi-room air-con system.

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