King Furniture has rebranded to King Living, reflecting the growing product portfolio designed and manufactured by the award-winning Australian business. King Living’s move coincides with a building boom in Australia of mixed-use and residential buildings that are increasingly offering decked out communal space for tenants and residents.
The Sydney-based design team takes a holistic approach to new product concepts and its designs are now available for the multi-use areas – complemented with exclusive fabrics and finishes. “This exciting name change reflects the growth of the business into a brand that now designs and manufactures a broader range of furniture solutions,” said King Living general manager, Renata Bayer-Volf.
“We are welcoming new generations and a growing fan base of interior designers who come to us for a customised design with a contemporary feel. We are also integrating technology into more designs for a smarter home with furniture that impacts how we live. The name King Living better represents who we are as a business today, building in lifestyle and design benefits from room to room.”