Sustainability, digitisation and ecommerce are top priorities for supply chain leaders

by FM Media
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Car park full of delivery vans.

New research from Australia Post shows where Australia’s supply chain leaders are focusing their energies as they plan for the future.

The report, produced in partnership with Deloitte, reveals businesses are directing their focus to sustainability, digitisation and the preparation for a permanent world of ecommerce.

Seventy percent of respondents report they have invested in their ecommerce capabilities in the last two years and 57 percent say supply chain plays a central role in determining and delivering their overall digital strategy.

Almost half of those surveyed are piloting circular supply chains. Ethical sourcing and sustainable supplier selection were among the main strategies used by businesses to improve their supply chain sustainability.

Gary Starr, Australia Post executive general manager, business, says strong and resilient transport and logistics are critical in enabling business growth and success in a post-pandemic world.

“Supply chain disruptions are a growing challenge and it is important businesses have processes in place to weather potential impacts, while also continuing to improve their speed and flexibility, reduce costs and manage their logistics and fulfilment to ensure they can meet the needs of their customers,” he says.

It’s the new strategic battleground, according to John O’Connor, Deloitte Consulting’s national lead partner, supply chain. “Digitisation of supply chains and the rapid shift to ecommerce has quickly shifted from being a defensive response to COVID-19 disruptions, to an offensive play where completely new business models are battling for market share against traditional players and routes to market.

“What this report highlights is that accelerating investments in technologies such as supply chain automation and AI, as well as collaboration and integration with your strategic supply chain partners are crucial to improving resilience, agility and the ability to sense and respond to the next new threat or emerging opportunity.”

The report heard from 87 Australian businesses spanning 15 industries including transport, warehousing, manufacturing, wholesale and retail trade.

Photo by Markus Winkler on Unsplash

Read more: Ecommerce returns putting pressure on transport and logistics industry

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