UGL announces new brand for its property services businesses
UGL Limited’s property services businesses are to be united under a single global brand.
UGL Limited has announced that its property services businesses, comprised of UGL Services (including the Unicco, Equis and Premas operations) and DTZ, will be united under a single global brand.
Since 5 December 2011, when UGL acquired the trading operations of global real estate services company DTZ Holdings, the two companies have co-branded as UGL Services and DTZ. “Retaining the DTZ name acknowledges the brand equity of DTZ, an iconic brand in property services with a legacy extending back to 1784, and capitalises on the broad market recognition of the specialist capabilities of DTZ. By combining the DTZ name with UGL’s corporate identity, the new brand captures the endorsement of UGL’s financial strength and reflects the company’s leading expertise in integrated facilities management,” Richard Leupen, UGL’s managing director and CEO, comments.
The rebranding of UGL’s property services business will result in a one-off charge during the 2013 financial year of approximately $37 million, representing the carrying value of the acquired heritage brands of Unicco, Equis and Premas, in addition to the costs associated with the implementation of a comprehensive global rebranding programme. DTZ will continue to be headquartered in Los Angeles, US under the leadership of Robert Shibuya, group president of property.